Plain-English definitions of the terms that come up when you add AR try-on to a jewelry store.
AR try-on is a technology that overlays a virtual product on a shopper body in real time using their device camera, so the shopper sees how a piece looks on themselves before buying.
Read →Virtual try-on is the umbrella category for any digital technology that lets a shopper visualize a product on themselves before purchase, including AR overlay, 3D model viewers, and photo-based simulation.
Read →PBR (physically based rendering) is a rendering technique that simulates how light interacts with materials based on real-world physics, producing photoreal surfaces such as polished gold, brushed silver, glass, and gemstones.
Read →On-device camera processing means the analysis of a camera feed happens entirely in the device browser or app, without sending video frames to a server. The video never leaves the device.
Read →Conversion lift is the percentage increase in purchase rate when a specific change — a feature, a layout shift, a new tool — is added to a site, measured against a baseline without that change.
Read →3D product models are digital representations of physical products as three-dimensional objects, typically in glTF or GLB format, used for AR try-on, web visualization, and interactive ecommerce.
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